![]() He refers to his followers as “Sisters” (an epithet that also conveniently serves as the brand name of his clothing line) and continues to affect the sassy, hyper-excitable manner of your ingratiatingly gossipy high-school B.F.F. And though his fortunes have risen exponentially since then-he served as the first male spokesmodel for CoverGirl, came out with his own makeup and athleisure collections, and reportedly made millions along the way-his persona, which captivated early fans, has remained unchanged. ![]() When he began his career, Charles was an unknown gay teen-ager who dabbled in makeup while living with his parents in a small town in upstate New York. But among beauty vloggers on YouTube whose followers number millions-many of them Gen Z-ers fluent in the medium-Charles is a superstar. Compared with the other celebrities at the Met, like Lady Gaga and Jennifer Lopez, Charles was a relative nobody. His face was painted and contoured, as it often is, to dramatic effect-his skin matte, his dark eyeliner winged, his lips a deep taupe. ![]() Charles, a nineteen-year-old who has become known in the past three and a half years for sharing makeup tutorials on his popular and lucrative YouTube channel, was wearing a diaphanous Alexander Wang top, custom-made of scores of safety pins, coupled with a pair of cinched and shiny black trousers. On a recent Monday, the beauty influencer James Charles made his way up the pink-carpeted steps of the Metropolitan Museum of Art, as a first-time attendee of the annual Costume Institute Gala.
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